Marketing for marketing’s sake is a bad investment. Bottom line. As a smart CEO, you know that anything you put money into, whether that’s a new technology, an employee or even an office space must help to push your company to the next level.
10 Key Insights for Successful B2B Inbound Marketing
There are a lot of misconceptions out there regarding what inbound marketing is and whether or not you’re doing it already. The fact of the matter is, yes — most companies are doing pieces of inbound marketing.
It seems that every prospective client we talk to lately is buying lead lists to fuel their business. Many, many B2B industries are guilty of this, but real estate and construction seem to be repeat offenders. Here is why lists can be the wrong lead strategy for your company.
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NIKI SINGLAUB, FOUNDER OF HYDAWAY BOTTLE
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ELIZABETH ZUCKERMAN, PROJECT MANAGER, CPM ONE SOURCE
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